How to Get Backlinks for Your Ecommerce Website

Posted on

As an ecommerce website owner, you understand the importance of getting backlinks to improve your search engine rankings and drive more traffic to your site. Backlinks are crucial for SEO, but how can you get them for your online store? In this article, we will explore some effective strategies to help you build quality backlinks for your ecommerce website.

1. Create High-Quality Content

One of the most effective ways to attract backlinks is by creating high-quality and valuable content. When you publish informative and engaging articles, blog posts, or product descriptions, other websites are more likely to link to your content. Focus on creating unique and useful content that provides value to your target audience.

2. Guest Blogging

Guest blogging is a powerful method to build backlinks for your ecommerce website. Identify authoritative blogs relevant to your niche and offer to write a guest post for them. In return, you can include a link back to your ecommerce site in your author bio or within the content itself. This not only helps you gain backlinks but also exposes your brand to a new audience.

Related Article:  How to Set Up Ecommerce: A Step-by-Step Guide

3. Reach Out to Influencers

Connecting with influencers in your industry can be beneficial for gaining backlinks. Engage with influencers on social media platforms, share their content, and build a relationship with them. Once you have established a connection, you can politely ask for a backlink to your ecommerce website, especially if you have relevant content that aligns with their audience’s interests.

4. Broken Link Building

Another effective strategy for acquiring backlinks is broken link building. This involves finding broken links on other websites and reaching out to the site owners, suggesting your content as a replacement for the broken link. This not only helps them fix their broken links but also provides you with an opportunity to obtain a valuable backlink.

5. Participate in Industry Forums and Communities

Active participation in industry-related forums and communities can help you build backlinks while establishing yourself as an expert. Share your knowledge, answer questions, and engage in discussions. Some forums allow you to include a link to your website in your signature, which can generate valuable backlinks as you contribute to the community.

Related Article:  Why is My Ecommerce Site Not Selling?

6. Infographics and Visual Content

Creating visually appealing and informative infographics is an excellent way to attract backlinks. Share your infographics on social media platforms and reach out to other websites that may find your content valuable. Many websites are eager to share well-designed infographics, providing you with valuable backlinks and increased exposure.

7. Resource Pages

Identify websites or blogs within your niche that have resource pages. These pages typically list useful links and information related to a specific topic. Reach out to the website owners and suggest adding your ecommerce website as a valuable resource. This can help you gain relevant backlinks and increase your website’s visibility.

8. Local Business Directories

Listing your ecommerce website on local business directories is a great way to improve your online presence and gain backlinks. Ensure that your business information is accurate and consistent across all directories. This not only helps with SEO but also increases your chances of attracting local customers who may be interested in your products.

9. Collaborate with Other Brands

Collaborating with other brands or businesses in your industry can be mutually beneficial for gaining backlinks. Look for opportunities to partner with complementary businesses and create content together. This can include co-hosting webinars, writing joint blog posts, or offering exclusive discounts. These collaborations often result in backlinks from your partner’s website.

Related Article:  How to Build an Ecommerce Store: A Step-by-Step Guide

10. Conduct Original Research or Surveys

Conducting original research or surveys in your industry can provide valuable insights and attract backlinks. Publish your findings on your ecommerce website and reach out to industry publications or bloggers who may be interested in referencing your research. This can lead to backlinks and increased exposure for your ecommerce site.


Building backlinks for your ecommerce website is essential for improving your search engine rankings and driving more organic traffic. Implement these strategies consistently and remember to focus on creating valuable and relevant content. Over time, you will see an increase in backlinks, which will contribute to the success of your ecommerce business.

Related posts: