How to Setup Ecommerce Tracking in Google Analytics

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In today’s digital world, setting up ecommerce tracking in Google Analytics is essential for any online business. Ecommerce tracking allows you to gain valuable insights into your website’s performance, monitor sales, and analyze customer behavior. In this article, we will guide you through the step-by-step process of setting up ecommerce tracking in Google Analytics.

Step 1: Sign in to Google Analytics

The first step is to sign in to your Google Analytics account. If you don’t have an account, create one by visiting the Google Analytics website and following the signup process.

Step 2: Create a New Google Analytics Property

Once you’re signed in, navigate to the Admin section of your Google Analytics account. Under the Property column, click on the “Create Property” button to create a new property specifically for your ecommerce tracking.

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Step 3: Configure Your Property Settings

After clicking on the “Create Property” button, you will be prompted to enter the property details. Give your property a descriptive name, select the appropriate reporting time zone, and choose the currency that matches your ecommerce website’s currency.

Step 4: Enable Ecommerce Settings

Scroll down to the “Property Settings” section and click on “Ecommerce Settings.” Toggle the switch to enable ecommerce tracking for your property.

Step 5: Implement Enhanced Ecommerce Tracking Code

To track ecommerce data accurately, you need to implement the enhanced ecommerce tracking code on your website. This code snippet should be placed on every page of your website, preferably in the header or footer section. Make sure to replace “UA-XXXXXXXXX-X” with your own Google Analytics tracking ID.

<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','','ga');ga('create', 'UA-XXXXXXXXX-X', 'auto');ga('require', 'ec');ga('send', 'pageview');</script>

Step 6: Test the Tracking Code

After implementing the tracking code, it’s crucial to test if it’s working correctly. Visit your website and use the Google Analytics Real-Time reports to verify if the data is being recorded accurately. Make a test purchase to ensure that the ecommerce tracking is capturing the transaction data.

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Step 7: Set Up Goals

Goals in Google Analytics allow you to measure specific actions on your website, such as completed purchases or newsletter sign-ups. To set up goals, go to the Admin section and navigate to the View column. Click on “Goals” and then “New Goal” to create a new goal. Follow the prompts to define the goal type, details, and destination URL.

Step 8: Configure Ecommerce Reports

To access the ecommerce reports in Google Analytics, go to the Reporting section and navigate to the Conversions > Ecommerce > Overview. Here, you will find valuable insights into your ecommerce performance, including revenue, conversion rate, and average order value.

Step 9: Use Custom Dimensions and Metrics

Custom dimensions and metrics allow you to track additional data about your ecommerce transactions. For example, you can track the product category, SKU, or customer type. To set up custom dimensions and metrics, go to the Admin section and navigate to the Property column. Under the Custom Definitions section, click on “Custom Dimensions” or “Custom Metrics” to create new custom variables.

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Step 10: Utilize Enhanced Ecommerce Reports

Google Analytics provides enhanced ecommerce reports that offer more detailed insights into your customers’ shopping behavior, product performance, and sales funnels. To access these reports, go to the Reporting section and navigate to Conversions > Ecommerce > Overview. Explore the various reports available, such as Shopping Behavior Analysis, Product Performance, and Checkout Behavior Analysis.


Setting up ecommerce tracking in Google Analytics is a vital step for any online business. By following the steps outlined in this article, you can gain valuable insights into your ecommerce website’s performance, monitor sales, and optimize your online marketing strategies. Remember to regularly analyze your data to make informed decisions and improve your ecommerce success.

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